ทันเอไอ

OpenAI Establishes Brazil Team and Office, Expanding in ChatGPT’s Third-Largest Market

OpenAI has formally launched commercial operations in Brazil, expanding partnerships with businesses, developers, educational institutions, and local agencies.

OpenAI is expanding its operations in Brazil by establishing a team and office in São Paulo to support the country’s growing adoption of artificial intelligence and build partnerships with developers, businesses, educational institutions, and communities.

The company says Brazil is ChatGPT’s third-largest market globally. Users in the country send around 215 million messages through the service each day, and the user base nearly doubled within a year. Brazil also ranks second worldwide by number of developers using the OpenAI API, which connects the company’s models to other apps and systems. ChatGPT Enterprise seats increased fivefold over the same period.

However, these usage figures were disclosed by OpenAI itself, and no independent data is available to verify the company’s internal numbers.

In education, OpenAI is partnering with ITA to provide ChatGPT Edu accounts, a version designed for educational institutions, along with credits for advanced tools. The company also runs a training program with Enter and has signed a memorandum of understanding with Prodam, São Paulo’s municipal technology company.

In research, OpenAI has launched a joint project with IMPA to study how artificial intelligence can sustainably and reliably accelerate research. The partnership shows that the expansion is not focused solely on selling enterprise services, but also includes developing talent and testing AI in academic work.

OpenAI also cited a RegLab study estimating that AI could add as much as 986.7 billion reais to Brazil’s gross domestic product by 2030. This is a model-based projection, not value already created, and the research was funded by OpenAI, so its limitations and assumptions should be considered.