The Range Prepares AI Shopping Assistant for E-Commerce Site to Simplify Searching Hundreds of Thousands of Products
The well-known UK retail chain is set to launch a Conversational AI Agent on its website to help customers easily search through hundreds of thousands of items.
The Range, a UK home and garden retail chain under parent company CDS Superstores, is preparing to launch a Conversational AI Agent on its e-commerce website.
This tool is developed to allow users to chat using natural language to search for products from the marketplace's inventory of hundreds of thousands of items, while receiving fast and targeted personalized product recommendations. This helps solve product discoverability issues on websites with vast inventories.
Ben Exall, Chief Digital and Marketing Officer of CDS Superstores, stated that in addition to the AI chat system, the company has also developed a visual search tool and integrated AI and cloud technologies through a partnership with Google Cloud to power the overall e-commerce system, enhancing the online shopping experience.
Reflects the global retail trend of adopting Conversational AI to elevate the e-commerce experience, which may become a new standard consumers expect from online retailers in the future.