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Study Reveals LinkedIn as the Top Source of AI Content on Social Media

An AI detection company reveals a startling discovery: over 40% of long-form posts on LinkedIn are entirely AI-generated, the highest proportion across all surveyed platforms.

Pangram, a developer of AI content detection tools, has published a study revealing the growth of AI-generated content across various social media platforms. Data collected from over one million posts by users of the company's Chrome extension found that one in four long-form posts (exceeding 250 words) were entirely AI-generated. Most notably, LinkedIn, the professional networking platform, emerged as the most significant source of AI content. The study found that more than 40% of long-form posts on LinkedIn were entirely AI-generated. Although LinkedIn posts constituted only one-third of all analyzed content, they accounted for 62%—nearly two-thirds—of all AI content detected in the study. This indicates the platform is grappling with "AI slop," or a large volume of low-quality, automatically generated content. These findings have been corroborated by several tech media outlets, including The Register, 404 Media, and Digital Trends, lending further credibility to the data. LinkedIn itself has acknowledged the issue, with a company spokesperson stating that users come to the platform for unique perspectives from real people. The company is actively working to reduce the visibility of low-quality and automatically generated content. Previously, in May, LinkedIn announced plans to decrease recommendations for repetitive and uncreative AI content, claiming its initial system could accurately identify generic content 94% of the time.