Strong rumors: OnePlus set to announce withdrawal from European and US markets, ending the brand's Western chapter.
German media outlet WinFuture reports, citing internal sources, that OnePlus and its parent company Oppo are poised to officially announce their exit from the US and European markets in the coming days.
German tech news outlet WinFuture has sparked major buzz in the smartphone industry, reporting that OnePlus, the smartphone brand once dubbed the "Flagship Killer," is preparing to announce its withdrawal from key markets such as the United States and Europe, including the United Kingdom. An official announcement is expected within this week.
The report states that this decision is part of a major strategic shift by parent company Oppo, which will result in no new OnePlus products being launched in Western markets. However, devices already sold will continue to receive regular software updates and support until the end of their lifecycle, while existing inventory is being cleared out and will not be replenished once stock runs out.
This change will not affect core markets like India and China, where the OnePlus brand will continue to operate. However, its role will shift; it will become a brand for rebranded Oppo devices in more accessible price segments, rather than designing its own unique flagship hardware as in the past. Meanwhile, Oppo itself plans to fully enter the European market with its own flagship smartphones, such as the upcoming Find X9 Pro.
Nonetheless, this news remains an "unconfirmed report," even though several leading tech media outlets like 9to5Google and Android Authority have reported similar information, citing WinFuture as their source. Official confirmation from OnePlus or Oppo is still awaited to verify these facts.
OnePlus is a popular brand among Thai tech enthusiasts. Its withdrawal from key Western markets marks a significant change that could impact the brand's global direction and reflects the evolving competitive landscape in the smartphone market.